A B Graphic International (ABG) will be using the forthcoming Labelexpo Mexico exhibition on 26-28 April 26-28 to showcase its digital finishing capabilities, as well as promoting its Latin American presence following the launch of ABG SpA as their official reseller in Chile and Bolivia. ABG is exhibiting on booth D8.

At the event, which takes place at the World Trade Center, Mexico City, ABG will have two live demo machines on show – a Digicon Lite 3 to showcase an entry-level digital finishing machine, as well as an Omega Ti200 – a purpose-built label RFID tag insertion solution for security and pharmaceutical applications. The growth in popularity of RFID systems over the past few years makes ABG’s variety of solutions and their ability to retrofit a must-have in the market. Plus, the ease of use and low investment gives label producers easy access to this exciting and rapidly expanding market.

ABG’s new dedicated sales and service office, based in Santiago, Chile, aims to cement the company’s market-leading position for digital finishing equipment in Latin America, a region with significant label market opportunities, particularly in the wine, beverage, chemical and security industries. The move comes as a result of ongoing and significant worldwide demand for ABG’s products.

Commenting on their attendance at Labelexpo Mexico, ABG SpA’s managing director Sebastian Rosero says, “We are really excited about the growth of ABG in the LATAM region and look forward to showcasing our equipment and announcing our arrival at Labelexpo Mexico. The principal focus of the company is to provide dedicated sales and service in Chile and eventually build a support network for our LATAM customers, thereby increasing market share.”